Analysis Of The E-Commerce Websites OZSALE And Implementation

Question: Discuss about the Analysis Of The Current E-Commerce Websites And The Implementation Strategy. Answer: Introduction E-commerce is the type of business that can be conducted online (Chiu et al. 2014). The business for the organizations can be easily conducted by the online transactions that take place on the website. The system consists of the following features such as mobile business, online transactions and also conducting online payments. It is a very important part of the business for can kind of business organization. The report is used for the discussion of the analysis of the current e-commerce websites and the implementation strategy for the formation of the e-commerce website. The OZSALE is used for the report as the E-Commerce website. The report consists of the discussion about the current situations of the OZSALE website and the information which they should use for the formation of a new website. In addition to this some recommendations for the organization are provided in the essay for transforming the current website from national to international level. OZSALE website The E-commerce is a very important platform for the small and the medium sized business website that are important for the development of the socio-economic growth of a population (Fang et al. 2014). The medium sized organizations are the most important part of a countries economy. With the steady development in the internet there has also been a steady development in the growth of the e-commerce businesses. There has been a major development in the business to business and the business to consumer e-commerce models. With the growth in the E-Commerce the business opportunities for the Small and Medium Enterprises have also developed to a great level. In addition to this the E-Commerce websites have provided great opportunities to the start-ups and the entrepreneurs in the business. These companies can go online to explore new areas of the business and the new target market for their businesses. In addition to this, the businesses that have the off line set up can very easily avail th e online part of the business. The OZSALE has used this concepts very easily. The OZSALE is the number one shopping website in Australia. It provides the doorstep delivery to the customers. The website that is created by the organization for the sale of their products is very effective. The website also has a very user friendly layout providing the users with very easy accessibility of the website. The users can very easily log in to the website. They can just use their Facebook accounts to become a member of the website. The people can find a variety of product on the website. The products of the company are divided into different categories in the website. The users can browse through the different categories in the website and also select their desired product and order it online. In addition to this, the users also can provide their information and can store it in the websites databases. The Business features of the Company The Company does their business online (Huang and Benyoucef, 2013). The customers of the company can choose their choice of products from their online services and the products are delivered to their doorsteps. The website allows the company and the customers to communicate with each other. The website also provides efficient payment options for the customers online. The website also provides an option of inviting a friend and obtaining a reward of 20%. This would improve the business of the company. The website also provides their customers free membership. The positive and negative aspects of the website The positive aspects of the website are (Hannak et al. 2014): The website is very easily accessible and the browsing through the products in the website are also very easy. The website provides a very useful checkout option to the users. The website also categorizes the products efficiently. The website also provides a very attractive outlook. The negative aspects of the websites are: The products are very limited. The branded products are very costly in the website. The website does not provide the customer with an option of Cash on delivery. Analysis of the website design The website is designed in ASP.NET. The user interface of the website have been designed very efficiently and the navigation options of the website are also very efficient. In addition to this the website would have been much more if the website was being designed in PHP language. The website also provides the users the option of blogging this would be very useful for the users as they would be able to know about the reviews of the product (Xiao and Benbasat, 2014). They would also be able to discuss about the products and also availability of the new products in the market. In addition to this the website provides the user to interact with the website with their social network accounts. This would be helping the users to have to register to the website again and again. In addition to this the website does not provide the users the option of the cash on delivery option and this is very in efficient on the part of the website. The website would be very efficient as the developers have provided a very efficient navigations for the users. The overall development of the website has been very efficient. But, there are some small requirements of the website on updating those features the website could be more efficient. Comparison of the current Business model and the website life cycle The Website life cycle has four major stages: Planning, Building, Sustaining and Improving. In the planning phase the requirements of the users, the technical integration of the systems, the designing of the system, content of the system, promotion of the system and the marketing of the system are involved (Li and Karahanna, 2015). In the current website these processes were performed very efficiently. The designing of the website is very efficient. The navigation of the website is very efficient and the categorization of the products of the company are very efficient. In the building phase of the website is generally involved with the documentation of the website and the preparation of the content of the website, and the project management for the website project is also done in this phase. The current business model that is in place for the company is efficient and also the contents of the company are very efficient. This would be useful for the customers to use. The Sustaining phase of the website involves the promotion of the website and also the day-to day management of the website and also involved in this stage is the marketing of the products in the website. The OZSALE website is very nicely designed and also the website design is very attractive. Hence, this would be attracting the customers effectively. The website is also updated regularly and hence, the maintenance of the website is done very efficiently. The Improving stages involve the research, website testing and the innovation of the website. The company hence requires a lot of research on the improvement of the website and also the website requires improvement on the cash on delivery part. And hence, the improving stage of the website is on progress. E-Commerce implementation strategy The Business of the organization is only available within Australia and hence, if the company is looking to expand its business than they should look to incorporate with the international courier service providers. This would help to deliver their products outside the continent. This would also try to satisfy their overseas customers. The company should also look to increase their range of products and also should look to introduce new brands to their array of products. The company should look to incorporate the cash on delivery options for their customers. All these improvement would be helping the company to grow their business. Recommendation For the improvement of the overall efficiency of the business some recommendations are provided. International courier services: The Company should try to incorporate with the international courier services that would be helping the company to grow on the international level. Cash on delivery: the company should look to provide the customers the option of the cash on delivery. This would be helping the company to grow their business. The customers of the company would be more satisfied with the company by this procedures. Increase Products: The Company should try to increase the range of products that are offered by them. This would allow more brands to incorporate with the company and also increase the customer satisfactions. Conclusion For conclusion it can be said that the company identified for this report is the OZSALE Company. The e-commerce business and the analysis of the company is also done in this report. In addition to this, the report contains the pros and cons of the company website. Additionally, the company is looking to expand its business worldwide and hence, the possible recommendations for the company to expand its business is provided in this report. 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